Check in with Jet Blue on Facebook Places for Rewards
This campaign is similar to other loyalty-reward programs that many companies use, but applied to social networking. Not only will this encourage current Jet Blue users to ‘like’ the company’s Facebook page, but will get them to check in. By having customers check in, all of their Facebook friends will have a notice in their mini-feed about Jet Blue.
Jet Blue has even created an application for smartphone users called Go Places to encourage customers to check in. The company also has a traditional Web site, two Twitter sites and a Flickr.
Overall, I think this idea is very creative and will absolutely increase traffic and fans of their Facebook page. I also think more companies will begin doing similar activities where customers interact with the company through their social network cites.
